Join the #1 alternative Madrid culture tour guided by local specialists

Madrid culture tour around Embajadores area

Discovering the city might be done independently or with a group, but nothing like our Madrid culture tour to discover the local lifestyle.

Street art specialists who will guide you on a journey where you’ll understand how our society is like. What will we do/cover?



  • Neighborhoods covered in the Madrid culture tour.
  • Artists observed on the way.
  • Local lifestyle.

What are the neighborhoods covered in our Madrid culture tour?

The majority of our guests do love to discover worldwide cities through their offbeat spots. That’s why our marketing strategies focus on alternative travellers who would love to explore the areas that they may not do on their own.

These are the two districts that our customers love the most:

Embajadores (Lavapiés & La Latina)

Embajadores is featured in the Madrid culture tour
Walking around Lavapiés district

We would define this area as Madrid’s most multicultural district. Dozens of international cuisine restaurants promote their menus to locals and tourists alike.

Walking around Embajadores with a local specialist will offer you a unique perspective of how the community is like.

There are several spots that we wouldn’t miss if we only had 24 hours in town:

  • La Tabacalera, a former XIX century tobacco factory now turned into the mecca for graffiti lovers. (Calle Embajadores, 53)
  • Esta es una Plaza, Madrid’s city center most beautiful urban garden run by the community. (Calle Doctor Fourquet, 24)
  • Mercado de la Cebada, unique food market mixing restaurants/bars with classic market stalls. (Plaza de la Cebada s/n)

Malasaña & Chueca

Discovering the Madrid culture tour
Wander around Madrid city center to discover the most authentic hidden gems

Two of the most diverse and open-minded neighborhoods are located just minutes away from Gran Via street.

Malasaña is well known because of its nightlife and expat community, while Chueca is famous for its LGTBQ atmosphere.

What are the alternative things to do in those two districts?

  • Visit Solar Antonio Grilo, an urban garden right next to San Bernardo metro station (Calle Antonio Grilo).
  • Photograph the different artworks created for PINTA Malasaña, an urban art festival which takes place around Plaza Dos de Mayo.
  • Observe how Madrid looked like in the past centuries at Madrid History Museum (Calle de Fuencarral, 78)

Who are the artists featured in our guided visits?



Analyzing how a society is like through the illustrations & creations that talented artists paint in the streets will give you an insider point of view of what is currently happening in town.

Our Madrid graffiti tour features young artists’ artworks of who are contributing to the city’s embellishment.

Local artists, amazing talent

Madrid walking tour
Graffiti lovers may visit El Campo de Cebada for the best street art in town

Eventhough it’s difficult to mention all of them, this is a brief list of artists that you cannot miss while you walk around any of the neighborhoos mentioned within this article:

  • NSN997: Lavapiés duo who paint mostly using Yellow, Black and White colors. They include faces of local people in order to integrate their wall within the community, and write social messages to create an impact on the observers.
  • El Rey de la Ruina: Have you ever seen big hearts drawn in the metal shutters of private businesses? Ruina always has a spray can in his bagpack in case that a good opportunity arrives.
  • Ze Carrion: If there exists a not-politically correct artist then Cesar is the best example. What do you think about abortion, bullfighting or the Catalan political conflict?

Female artists contributing to the Madrid culture tour

Female artists observed in the Madrid culture tour
Illustration created by Chincheta at the walls of a formar Tobacco Factory

In a mostly male dominated street art & graffiti industry it’s necessary to empower women!

Some old-fashioned citizens feel that Feminism is a war against men, but that’s not accurate at all. We believe in equity and thus here is a brief list of female artists that you should follow in Instagram:

Madrid culture tour to discover the local lifestyle



It is true that Spanish people are charming and friendly. They love to hang around with others and bar hopping in terraces.

Let’s see what our team members think about Madrid:

Gerardo, street art specialist

Madrid culture tour by Gerardo
Gerardo captures street art photographies all around the city

Gerzu is a graffiti hunter, photographer and video editor.

What he loves the most about our city is that there exists hundreds of things to do either during the weekdays or weekends. He loves walking around Casa de Campo and visiting artistic exhibitions at La Tabacalera.

Gerardo has been working as a freelancer for Cooltourspain since 2016 and our guests’ reviews in Tripadvisor may show you how passionate he is for street art.

Patricia, Venezuelan activist leading the Madrid culture tour

Patri LGBT activist
Patricia has actively participated in performances & demonstrations

Patri is involved with several organizations which fight against opression.

She comes from Venezuela but she has been living in Madrid since she was 11 years old. As an adopted madrileña (person born and raised in Spain’s capital city), Patricia loves how diverse and multicultural our society is.

It is her goal to support female artists and she runs a feminist tour that will show you the life & death of famous Spanish & International women.

Our opinion about the Madrid culture tour



The first time we organized the Madrid culture tour was in 2016 and 3 years have passed by. Over 3,000 guests participated last 2019 at any of our services and we are happy to announce that we will soon launch Barcelona and Malaga experiences.

Thanks to local specialists we are working towards offering a unique service.

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