About Us


Our Story

Cooltourspain was created by Javier in 2016 to provide a cultural, social, and educational opportunity to approach the street art and graffiti industries in Madrid. He first curated a street art tour in Lavapiés and the number of services has continuously grown since then. Over 3,000 guests have already participated at any of our street art walking tours & graffiti workshops, and we will soon launch these experiences in other Spanish cities thanks to the collaboration of local graffiti writers and street art lovers. Despite the several barriers we have encountered in our way, Cooltourspain has now been established as your preferred alternative tour in Madrid.

Our Mission

We strive to become the alternative tour provider in Madrid city and the rest of the country within the hospitality/tourism industry. Cooltourspain started its street art tours in Madrid with the goal of decentralizing the number of cultural experiences within the city center of the Spanish capital. Do you think we achieved it? Year after year we create new partnerships with hotels/hostels, online distribuitors and public organizations for the development of our graffiti tours. It is our goal to curate and create events that let our participants discover & explore a different, alternative and off the beaten part of the city. We loved our job and it's a pleasure hosting these experiences.

Street art in Madrid team, Cooltourspain

For over 4 years, guests have had the opportunity to discover & explore the best street art and graffiti with our passionate team.

Street art tour in Lavapies with Javier

Javier Garcia

E-commerce expert & CEO
Javier is a street art entrepreneur who loves painting graffiti letters in his free time. He is also in charge of the SEO for the project.
cultural and tourist informer in madrid


Educational tours
A native French speaker, living in town for 8 years, will show Madrid to your students in a different way.
Gerardo is an excellent tour leader


Street art tour leader
He leads the tote bag graffiti workshops and shows Lavapiés to our guests with a particular critic to the Spanish society.
Caroline leads Dutch groups


Dutch team leader
She is a professional freenlance guide in Madrid who frequently collaborates with Cooltourspain. Carol is our Belgian friend!
Cristina loves street art


UX Design
Our team counts with a creative designer who specifically builds cultural activities. User experience is one of our main goals!

Careers & Partnerships with Cooltourspain

Collaborating with public & private organizations will help us grow. If you are interested in joining or partnering with our team, just send us an email to info@cooltourspain.com

Our team continuously grows and as it does, we require to add more passionate tour leaders to our team in Madrid. Cooltourspain demands street art hunters and sociable hosts, who speak English, Spanish and a third language preferred. Send us your resumé.

It is our goal to collaborate with local street art entrepreneurs all around the country to make Cooltourspain a bigger project. If you run a graffiti project related to tourism or education in your town, let’s talk! We will sell & promote your services worldwide thanks to partnerships set with global well-known ticketing platforms.

If you are interested in leading our team building or educational workhops, please send us your portfolio, availability and number of languages you speak. We will send our guests on your way. Do you have your own studio or do you prefer to work at any of our partner coworking spaces?

Organizations interested in establishing a new commercial WIN-WIN relationship, please send us your proposals for further analysis. It will be a pleasure to read your comments and share our ideas!

Get in Touch

    terms and conditions

    Cooltourspain.com uses cookies. You can see the Cookies Policy here.    See Cookies Policy