It’s been some time since we started our first incentive street art experience. In this sense, MICE, and DMC agencies are now offering our events as if they were theirs. From Madrid to Barcelona, Málaga to the thriving street art Valencia scene, our graffiti team building workshop offers a distinctive and imaginative way for colleagues to connect in a fully creative environment.
Each year, professionals worldwide participate in these colorful activities. We customize every project to align with your business, whether it’s pharmaceuticals, communications, automotive, or beverages. Since 2016, organizations such as Sanitas Dental, the Red Cross, Amazon or TikTok have relied on our street artists to lead an unforgettable event.
What Cooltourspain provides:
How do we coordinate a graffitis team building workshop?
Before outlining our recommendations, it’d be important to note that we customize each graffitis team building experience to suit your requirements. We design the introduction to ensure that every activity has a purpose. After all, we act as educators, and our goal is for your team to gain knowledge in the field while enjoying themselves.
Your colleagues will work closely with the Cooltourspain team and one another. Together, they will create and paint a collective mural. We will provide a custom design in advance, and you may take the completed mural back to your office. Have you thought about using it to embellish your warehouse walls?
Depending on the size of the group, we will secure a location in central Madrid for a half-day session. We will supply all necessary materials and transform the event into an extraordinary, enjoyable experience. Can you envision stepping into a graffiti artist’s shoes for an action-packed adventure filled with spray paint?
Divided into work stations

Our graffitis team building workshop usually takes around 2 hours and is available in Spanish, English, or French. Moreover, we split the session into two work stations. One group works on a mural on a specially designed wall (using cardboard boxes, drywall, canvas, or wood), while the other decorates a take-home item—typically a 100% cotton tote bag.
After a set period, teams rotate stations to keep everyone actively involved. No prior skills are necessary. Individuals across a wide age range—18 to 65 and older—can participate and relish the creative experience.
A graffitis team building where you will always have a spray can ready

One of the highlights for many participants is the spray can itself. Regardless of whether you’re a novice or have some street art skills, our recyclable stencils and masking tape methods ensure everyone can thrive in this graffitis team building activity.
We will guide you in creating shapes/figures, selecting the appropriate spray nozzles, and utilizing grids to arrange each element. You will work with water-based spray paint on paper, fabric, wood, or plastic—safe and free of heavy metals—allowing even large groups (40, 50, or 60 participants) to paint at once without health risks.
Like actual street artists who tag trains or walls, we’ll document the completion of the mural with a final product photo. The only difference? We have explicit permission to paint!
Rental venues tailored to your requirements

Thus far, the largest graffitis team building event we have oorganized was for a school with 982 students, spread over three days. So, don’t fret—we are well-equipped to manage large gatherings. We regularly collaborate with incentive agencies across Spain, and Europe. Are you a planner from one of these organizations?
We can travel to any location in Spain or rent coworking spaces such as Espacio Oculto, Ecooo, or Espacio Rastro Madrid. One client even requested a session at a football stadium. Just consider how your team will arrive—via public transport or private coach?
Since 2016, we’ve hosted around 5,000 guests each year for our graffiti team building workshops and street art tours in Madrid. The majority of our clients are multinational corporations attracted to the city’s lively, cosmopolitan atmosphere.
Who leads the graffitis team building?
Now that you understood how our graffitis team building events work, it’s time to meet the team. These experts could provide one of the most artistic and unconventional group experiences for your employees or colleagues.
They are not only experienced local and multilingual artists but also have significant experience leading workshops. Over the years, they have improved their skills to make Cooltourspain a trusted name within the cultural and sustainable tourism. Did you know that part of your payment contributes to free guided tours for at-risk communities?
Some of our artists are renowned figures within the local artistic hall of fame, while others specialize in murals and contemporary art. Regardless of their specialty, each artist will share their personal story during the event’s introduction.
Meet the Cooltourspain crew

Throughout the years, artists such as Tetoux, El Rey de la Ruina, Pyramid 6 Eyes, DMS, Dingo Perro Mudo, Sea162, Salvaje Selva, and MIEK have partnered with us. Without their enthusiasm, these events wouldn’t be possible. Each artist contributes their distinct style and energy, ensuring that every graffitis team building session is a unique experience. Want to witness their live painting during your workshop?
At the beginning, they’ll introduce themselves, share amusing anecdotes, and sharing their experience:
- Is there a (non-violent) competition between graffiti artists and street artists?
- What are the consequences if someone is caught painting without authorization?
- Where do graffiti artists typically gather?
Clearly, our workshop goes beyond just painting. You’ll also gain insight into the lifestyle of professional street artists.
Leaders in graffitis team building in Madrid & Barcelona

You might find images from our graffitis team building workshops in Madrid and Barcelona featured on various websites. Thanks to our partnerships and collaborations in tourism, education, and culture, we made it to the top on Google. We consider ourselves leaders in the market. However, the reality is that no other experience can compete with our price or quality.
We’d like to become your preferred local provider for unique experiences. When your client asks for something different, think of us. We prefer to plan events with ample notice, but we are also keen on working and handling last-minute requests. It’s not the first time an agency has contacted us for a quick booking!
Professional graffiti artists, every step of the way

Many of the murals you encounter throughout Madrid were painted by our team. They do not only lead graffitis team building events but also engage in street marketing efforts.
If you’re aiming for an even greater impact, we could bring in renowned and high-profile artists. While their fees are higher, as part of the street art community, we can provide access that others cannot. We won’t mention specific names, but our network of artists extends across numerous Spanish cities.
Cooltourspain’s opinion about the graffitis team building
That’s all the essential information regarding our graffitis team building experiences. For further details, feel free to reach us at +34 638 399 784 or email info@cooltourspain.com.
Lastly, we have a request.
We strongly encourage the City of Madrid and other public organizations to establish legal walls where children, teenagers, and adults can openly express themselves through graffiti—without the worry of police interference.
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